Tasty & Naturally Healthy Blended Juice Drink to hit Rwandan retail market by end of the month
Inyange Industries, Rwanda’s premier Food & Beverage Company, will host a Launching Ceremony for its new product Fruit Cocktail which will take place this Saturday, 15th December at Gikondo Expo Grounds during the on-going 2012 Prosperity Expo. Commencing at 2:30pm in the afternoon, Mr. S. Sudadi Kayitana, Inyange Managing Director, will officially open the ceremony and give brief remarks.
According to the MD, “the introduction of a new blended juice drink falls in line with the company’s ambitions to expand its product portfolio and meet new consumer demands”, Kayitana explains. Conveniently priced at RWF 400, this tasty new juice drink will be available everywhere Inyange products are sold, penetrating all distribution channels and retail supermarkets nationwide. Similar to Inyange’s other juice products, the new Fruit Cocktail will also be packaged in the 500ml plastic bottle.
During the Launching Ceremony, there will be a special musical performance by Rwandan artist, Mr. Jean Paul Samputu. Following the launching ceremony, Inyange will honour a special promotion at their stand at the Prosperity Expo: BUY TWO, GET ONE FREE. With the purchase two cartons of another fruit juice (Pineapple, Passion, Mango, or Orange), the consumer will get one FREE carton of the new Fruit Cocktail.