Inyange Industries, Rwanda’s premier Food & Beverage Company, will host a Launching Ceremony for its new product Fruit Cocktail which will take place this Saturday, 15^th December at Gikondo Expo Grounds during the on-going 2012 Prosperity Expo.  Commencing at 2:30pm in the afternoon, Mr. S. Sudadi Kayitana, Inyange Managing Director, will officially open the ceremony and give brief remarks.

According to the MD, “the introduction of a new blended juice drink falls in line with the company’s ambitions to expand its product portfolio and meet new consumer demands”, Kayitana explains. Conveniently priced at RWF 400, this tasty new juice drink will be available everywhere Inyange products are sold, penetrating all distribution channels and retail supermarkets nationwide. Similar to Inyange’s other juice products, the new Fruit Cocktail will also be packaged in the 500ml plastic bottle.

During the Launching Ceremony, there will be a special musical performance by Rwandan artist, Mr. Jean Paul Samputu.  Following the launching ceremony, Inyange will honour a special promotion at their stand at the Prosperity Expo: BUY TWO, GET ONE FREE.  With the purchase two cartons of another fruit juice (Pineapple, Passion, Mango, or Orange), the consumer will get one FREE carton of the new Fruit Cocktail.

New Technology Puts READY TO DRINK Milk in the Hands of Rwandans at 100 RWF

 Inyange Industries, Rwanda’s premier Food & Beverage Company, is proud to announce the Launching Ceremony for its newly acquired Milk Dispensers which will take place at Kisimenti on Thursday, 31^st May 2012, commencing at 12 o’clock noon. Mr. Hategeka Emmanuel, the Permanent Secretary in the Ministry of Trade & Industry (MINICOM), will be the Guest of Honor and give brief remarks. The launching ceremony will be preceded by promotional Road Shows with giveaway prizes and milk tasting stations in the surrounding areas of Giporoso, Remera and Kimironko.

According to Inyange officials, the acquisition and implementation of the Milk Dispensers was in direct response to consumer’s demands to make their pasteurized milk products more accessible and affordable to every Rwandan. These new automated vending machines are the first of its kind to penetrate the Rwandan marketplace and are strategically located at: City Plaza (Quartier Mateus), Kigali City Market, and Kisimenti (Ndoli’s Supermarket). At the 100 RWF price point, Inyange has answered the call, enabling consumers to simply insert coins, purchase their desired quantity of cold, pasteurized milk, and carry it away using their own containers. Some of the distributors have gone a step further by providing disposable cups at their customer’s convenience, making Inyange’s dispensed milk an instant drink and the perfect meal companion.

Last month, Inyange introduced the eco-friendly UHT Whole Milk Tetra Fino 500ml pack (350 RWF) to retailers nationwide. By the end of May, the UHT Low Fat Milk Tetra Fino 500ml pack (350 RWF) will be on the shelves as well. The Tetra Fino 500ml milk pack provides a wide range of advantages for its consumers. It contains UHT milk which has a shelf life of up to four months until opened. Its flexible design makes it a perfect on-the-go product that can easily be carried around in a child’s school bag or even an office bag for working adults. Inyange has recently signed on new distributors with the necessary capabilities to develop the market and work in harmony to satisfy their customers. Mr. Sudadi Kayitana, Inyange’s Managing Director says, “The benefit is that consumers will be able to buy homogenized and pasteurized milk at much lower prices which provides a healthy alternative to buying unprocessed milk (amasukano). Our objective is to give all Rwandans a healthy, fresh tasting, READY TO DRINK product.”

Milk Dispenser A3 poster

Inyange offers Fresh Milk, which is delivered daily, from surrounding farms. It is first tested for quality and freshness before it enters the production line, where it will be homogenized and pasteurized before being packed into Inyange final products, thus delivering quality and great taste

Our objective is to maintain our high reputation, progress in our strong hold in the local market and continue to create new markets within the EAC region. To achieve this objective, we have embarked on diversification and continuous improvements in our response to market demands both on quality and customer service in line with our mission to “make high quality products which are consistently available to satisfy and exceed our customers and consumers expectations.”